In order to make a statement in December, the gaming and fashion industries are combining.
Stylish online looks and a tangible, limited-edition capsule collection will be part of the new cooperation between French powerhouse Balmain and Electronic Arts’ Need for Speed Unbound.
Balmain’s first in-game cooperation, despite the fashion industry’s current prevalence of in-game partnerships, is making a point to leave its stamp on the field.
High-octane street racing video game called Need For Speed Unbound. Now you can outfit your preferred character in Balmain while they thrash their adversaries in a titanic battle.
In both the virtual environment and the actual runway, the partnership introduces innovative design. A Balmain dress that was showcased on the brand’s Fall 2022 Paris Fashion Week runway can be seen on a few of the characters.
You may level up to get items like a blazer, jeans, and limited-edition B-IT Sliders as the game advances, collecting even more Balmain delights with your avatar.
Balmain launched a very small quantity of those precise B-IT Sliders if you wish to translate your imaginary fashion into reality. If you want to get your hands on these, move quickly because there are only 100 pieces available.
Bright yellow-green, black, and other hues make up the B-IT Slider, which works nicely with the game’s graphics.
Balmain has previously collaborated with brands such as Evian Water, Barbie, Pokemon, Beyonce, and Victoria’s Secret. A whole new universe for the Balmain brand to influence has opened up thanks to the connection with Electronic Games, and as younger generations become more accustomed to a digital environment, it’s a wise move to be there.
Following in the footsteps of Gucci, Ralph Lauren, and other companies who have worked with some of the most popular video games in the scene, such as Animal Crossing, Roblox, and Fortnite, Balmain is a part of the fashion industry.
If you’re wondering where to play, Need for Speed Unbound will be accessible on the PlayStation 5, Xbox Series X/S, PC via the EA app, Origin, Steam, and Epic Game Store.
