In a rapidly changing world, driven by evolving technology, one person is bravely riding the tide and helping his business to adapt and thrive. Vidhan Jain, a Post Graduate Diploma in Management (Marketing) from FORE School of Management, is currently steering the ship of Etchcraft – a Direct-to-Consumer (D2C) startup that has been making waves in the market since its inception in 2019.
Born and bred in Delhi, Jain has always had a passion for automobiles, technology, and cricket. His journey in the corporate world began with HDFC Limited, where he served as an assistant manager for a year. This stint was followed by a leadership role at the e-commerce startup, Cartrends.in, where he gained hands-on experience managing all the business processes.
However, Jain’s true calling lay in entrepreneurship. His love for analysis and observation – his self-proclaimed specialty – led him to co-found Etchcraft Emporium along with Raghav Bansal. This business venture has proven to be a game-changer in the world of retail.
The inspiration for Etchcraft came from Jain’s belief in creating products that resonate with love and happiness, invoking a sense of belonging and integrity among customers. The vision behind the brand is not just to sell products, but to craft an integrated shopping experience infused with love and warmth.
In a competitive business environment, Jain’s primary motivation is to continuously learn and absorb knowledge. He understands that the landscape of technology and industry is evolving at an unprecedented rate. Thus, to keep up with these changes, he is constantly pushing himself and his team to innovate and adapt.
For 2023, Jain and his team have set ambitious objectives for Etchcraft. After successfully launching two stores beyond the Delhi NCR, their aim is to extend their reach to all metro cities through an omnipresent approach. Simultaneously, they are looking to expand their product category by the end of the year. The acceleration in their operations and product development processes is a testament to their readiness to capitalize on the brand equity they have worked so hard to build.
Despite the relentless pursuit of his business goals, Jain never loses sight of his desire to make the world a better place. He considers his work a platform to contribute to society by disseminating knowledge and fostering a more open and connected world.
In summary, Vidhan Jain exemplifies a new breed of entrepreneurs who are challenging traditional retail norms. With a vision that goes beyond mere profit-making, he is dedicated to creating a business that brings joy and a sense of belonging to its customers, all while navigating the challenges and opportunities brought about by a rapidly evolving technological landscape. The journey of Etchcraft Emporium is a testament to Jain’s tenacity, business acumen, and compassionate leadership.
