The newest Dior product, the Dior Rose Garden, can be seen near Granville in the north of France. This is a statement about the French house’s future, not just a field where roses will be grown for its beauty offering. This piece of land has been thoughtfully planned and designed down to the last detail. The rose garden serves as Dior’s vision for its future in skincare, from the precisely chosen soil and plants to the meticulously placed roses.
The fields were rebuilt and 11,000 roses were planted there two years ago after a five-year hunt for a site with the correct soil. On the seven hectare plot, tens of thousands more plants were added. All of them were produced using green fertilisers instead of pesticides. Experts in agroecological transition from Biosphere assisted Dior in creating a garden of the future that places a strong emphasis on regenerative farming. The method not only benefits biodiversity, soil health and richness, and biodiversity, but it also protects the purity of the Rose de Granville, a crucial component of Dior’s newest skincare product, Dior Prestige La Crème.
The cream makes use of the flower’s capacity for self-regeneration. After being harvested, the roses are immediately brought to an on-site laboratory, where a cutting-edge extraction procedure starts to develop the active chemical it contains. The rosapeptide attempts to turn back the hands of time for the three layers of tissue that make up the skin by acting on eight young biomarkers, including collagen, hyaluronic acid, and ceramides. Aside from this enhanced anti-aging strategy, Dior has maintained its commitment to being more environmentally friendly: the product is packaged in a refillable glass jar, and buyers may obtain comprehensive product specifications via a QR code rather than a paper booklet.
The heritage garden is off to the side of the fields. It is compact yet rich, contains a tiny pond that draws birds and insects that are essential to the environment, and has been built to sustain biodiversity. All 42 of Dior’s gardens are expected to function organically by the year 2030, just like the Granville rose garden. It will act as both a model for all future Dior gardens and a representation of the house’s ongoing commitment to protecting the environment.
